COURSE DESCRIPTION: A foundation in the principles and practice of graphic design, which combines art and technology to communicate ideas. Topics include the creative use of type and images in areas such as identity (logos and branding), publications (magazines, newspapers, and books), advertisements, and product packaging. Emphasis will be placed on the computer as a graphic design tool.
OBJECTIVES: Note: Process, craftsmanship, and professionalism are strongly emphasized. Please know that the class is partly software-oriented and that you are fully responsible for teaching yourselves. During the course, you will learn that how you make is as important as what you make. You will:
1) Further, your knowledge and terminology of the formal graphic design elements, principles, and methods, while being informed of the role and history of graphic design in society.
2) Develop your skills in materials and techniques, and professional competence within the field.
3) Maintaining a sketchbook to document your creative process, and a portfolio to enter the working force.
4) Demonstrate how to identify complex problems and generate solutions to optimize human experiences
5) Analyze through creative problem solving within practical constraints in practice or real-case scenarios.
6) Conceptualize original ideas and identify methods/processes.
7) Sketch to build visual elements and exhibit applied knowledge of synthesis of form and content.
8) Develop innovative forms and styles based on the design concept through prototyping.
9) Organize information to make compelling and experimental visual expressions for presentation.
10) Integrate feedback through critiques and carry projects through the production process.
— Visualization exercise: This project allows students to develop a critical eye necessary for the design of letterforms, fonts, logo, page design, and so on. They will understand the usefulness and necessity of a design process, understand and analyze semantics as related to form-generative techniques. Additionally, they will expand on approaches to drawing, interpretation as a means of illustration, and be introduced/recap software mastery (Adobe Illustrator) and technical training.
— Typecast exercise: This project allows students to analyze, view, and match typefaces to the appropriate business based on their mood and purpose.
— Early Letterform project: An intermediate typography project that allows the students to design typographically, using the design principles.
— Symbol project: Create a symbol that should communicate its meaning clearly with a minimal amount of detail. Students will be using the design principles to enhance and clarify the specific intended meaning to be communicated by their symbols while applying a form reduction as a methodology.
— Typographic History spread project: Design a spread with some written context and imagery that are influenced by the selected period itself. Students will become familiar with grids and visual hierarchy to organize group visual elements into a cohesive and recognizable pattern that any reader can comprehend.